The biggest inspiration for Blafre is Nora, the daughter of Ingrid and Remi Vagerfik. During her maternity leave in 2005, Ingrid started designing the Blafre Design products. The big-eyed owl became the typical Blafre owl. Later there were also large flowers, elephants and polar bears added to the designs.
And backpacks, because daughter Nora went to school later on of course. The sturdy canvas backpacks have a nice retro twist, just like all other Blafre Design children's accessories.